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Ryan Hui

Designing with purpose, driven by global perspectives

Product Design at Tap-Smart

​Previously at TD Bank and LCBO

Future Ready: Emma’s TD Experience

"What should the TD user experience look like in the next five years?"

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Rosa’s Renovation: Reimagining TD's Borrowing for the Future

"How might we reimagine TD's borrowing experience to make it less intimidating and help clients achieve their goals?"

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Design + Business: Creating Impact That Matters

"How can design work in collaboration with business, becoming an integral part of strategy and directly influencing decisions and outcomes?"

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FitFocused: User Research for a Personalized Fitness Platform 

"How might we conduct preliminary user-centered research to design a personalized fitness platform that tailors plans to students’ schedules and fitness goals, promoting consistent physical activity?"

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Handpicked for You: LCBO’s Personalized Wine Experience

"How can we improve the process of trying new alcohol?"

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Optimizing Engagement: A/B Testing Toronto Star’s Homepage

"How might we maximize Toronto Star’s mobile app user engagement and increase our article clicks?"

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Relocation, Reimagined: Brookfield’s New Planning Experience

"How can we streamline BGRS's relocation planner for a smoother, more user-friendly experience?"

Great design starts with a conversation. Let’s build something meaningful.

© 2025 Ryan Hui.

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